LinkedIn, Facebook, Twitter – every  valued at tons of dollars. The stock market exuberance has the bearish pundits talking technological innovation bubble, a frothy marketplace about to pop like a shaken container of Dom Perignon in a NASCAR champion’s circle.

Why the talk of bubbles? Concern of overvaluation.

Initially, a cliff notes version of the 2008 bubble which sparked the first global economic depression since the 1930’s. Housing values ballooned, simple and loose credit demands allowed jobless individuals to buy million dollar cribs. Financial engineers (banks) bundled those high risk loans and offered them as a “diversified set of industrial home loan backed securities”.  A sophisticated moniker for most really bad – Wimpy-like (I’d gladly pay you Tuesday for a hamburger today)- IUOs. Not amazingly, investors who got those loans didn’t get paid. Home values have been manufactured to drive brokerage service commissions, individuals with no work couldn’t pay the mortgage loans and the home of playing cards got here tumbling down. There’s quite a few a lot more to it compared to which, but in essence it was the absence of real treasure that induced the bubble. Why isn’t social networking heading to be a bubble? 

Social social networking is marketing two discrete (although presently suboptimal) values:

1. Highly targeted promotion and 

2. A virtual network of pals discussing experiences. 

Promotion is most beneficial when a rifle strategy is used – one to one marketing as it’s called. If you are looking for a watch and I was selling watches, I could use the old shotgun method and  take my chances putting a goldl Rolex Daytona ad in Sports Illustrated. But if I perceive you have a $75 budget, do triathlons, and like pink – I can find out about individuals likes, endeavours and desires (your psychographics) and send you a message offering a $74.99 Timex Triathlete waterproof watch in Hot Pink readily available on a Facebook store for the next 12 hours using a link and free shipping. Where is the greater value? Focused marketing has huge value, but psychographics more than demographics drive the real value. 

The modern era of globally hooked up citizens yearns for highly fulfilled associations, but these folks would like for this interaction on their own time and in their own space/location. The destination and success from any relationship evolves from discussing experiences – from a quick joke to an Epic bicycle ride, from unhappiness over a loss to pleasure at the time of a new starting – relationships are strengthened and value launched to every person by an in-depth participation in life know how.  Nevertheless, individuals are worldwide, working and staying unique schedules. No lengthier (even in Ireland) do individuals go to the pub to catch up over a pint and develop relationships; friends nowadays extend well past the physical neighborhood.

Social networking & Facebook is suboptimal now due to the fact it’s lacking the invisibility – the last link in the chain.

Enabling that last link is what can make Facebook so valuable. Right now it’s mainly up to individuals to take the time, start up an software on their phone and share photographs or movies (immediately after the occasion) so your worldwide “neighborhood” can see the pursuits (it’s cumbersome to share – far from invisible – and delayed). Doing so is a suboptimal way, and in reality Facebook has lost many more mature generation people (35 ) who don’t need to go to the difficulty of installing mobile apps, signing in, and so on.

Advertising and understanding the psychographics (which you prefer and do, compared to demographics – where you are and the age, and so forth) is in the same manner hard right now due to the fact it all is dependent on self-reporting. How do you capture the real value and save the technological bubble from bursting? Make the technology real time, invisible and straightforward. 

RFID and Facebook

An RFID tag in a phone, bracelet, VIP or Season pass (like Vail’s EpicMix Social Media RFID program) allows you to connect what you do in the physical world to your relationship broker, your online network – Facebook or similar without doing a thing – get on the ski lift like you normally do and your friends know you are having an great time at Breckenridge. Without effort or change in behavior you can have your picture taken and uploaded, your presence at locations announced, your points in a game earned – all because you are participating in an RFID & Facebook system which utilizes RFID to create a digital overlay on to the physical world. The digital neighborhood can remark and have a discussion in their own time and space regarding your experience and it’s all seamless as a result of RFID. RFID helps make social networking vastly valuable. And ODIN is the leader in RFID & Facebook using EasyConnect software.

Vail Resorts had over 100,000 skiers enroll in and use the EpicMix last year (powered by ODIN software), individuals skiers produced tens of thousands and thousands of Fb impressions that connected people all over the place an deepend relationships. It also helped skiers see appropriate ads for new boots instead of Ginsu knives. 

RFID and EpicMix social media program allowed me give my initially run on introduction day at Keystone with my cousin in Donegal Eire eight time zones and four 1, 000 kilometers away. I might wake up using his feedback and a digital revealed expereince. It’s not a pint in the pub, but it’s keeping us hooked up in the new millennium, and which’s useful. If it’s carried out where there is no deed and invisible (employing RFID & Fb) that’s hugely useful.