How The Internet is Growing Traditional TV Audience Figures
changer After all the hoohay expression that the live internet tv is killing tv, could it in fact be the opposite. Is the internet helping old school tv grow?
Viewing figures for TV events have been growing. From the winter olympics to the Grammies and the super bowl events have been attracting their biggest audiences figures for decades. And now television executives are begrudgingly thanking the Internet for its change in fortune.
A lot of it is thanks to societal networkings sites.The Nielsen Company reported that one in seven people who were observation the Super Bowl and the Olympics opening observance were surfing the internet while they watched. A quick post saying ‘Wow, look at that cool costume” or “You gotta see this” can literally bring thousands of visitors to a show due to the viral nature of these vanes.
“People want to have somesubstance to share,” Alan Wurtzel, the head of enquiry for NBC Universal, said from Vancouver. The Recording Academy, which presents the Grammys, mounted a digital elbow grease to promote the awards show this year, signing up Facebook fans and monitoring Grammy-related Twitter messages.
“increased utilize of social media is definitely driving the ratings,” said Jon Gibs, a vice president at Nielsen. He said the Olympic data showing simultaneous TV-and-Web viewing signaled the growing grandness of interactivity to the television induce.
TV companies are now working to incorporate the ‘web effect’ for more television shows. For the Olympics, NBC is promoting something called “You Be the Judge,” which lets viewers submit their own loads for figure skaters through a Web application and compare their scores to other viewers.
So if your a fan of a failing show, get on Twitter and Facebook, tell the world how great it is, and you may, with your thousands of friends save the day and the show.
The right field iPlayer has smashed viewing numbers again in January. For the third month in a row in the figures have broken records, for the month of January it had over 120 million streams played on the online tv supporter said the BBC.
This marks the third month on the trot that the BBC has seen record breaking iPlayer viewing figures, the major milepost of 100 million streams was hit in December 2009. Prior to that in November 2009, the iPlayer saw figures of 88.2 million stream requests
Most viewed BBC iPlayer sequences for January 2010:-
1. Top Gear Series 14, Episode 7 – 1,135,000 requests2. Doctor Who: The End of Time Part 2 – 831,000 requests3. Gavin and Stacey Series 3 Episode 6 – 700,000 requests4. Mock the Week Series 8 Episode 1 – 658,000 requests5. Tracy Beaker Returns Episode 1 – 565,000 requests
Viewing figures peaked between the hours of 8-10pm in January, echoing traditional tv peak viewing time. During the twenty-four hours is when most radio streams were downloaded.
The iPlayer has been a antic success since it was conceived and is available on iPhone, game consoles and via internet enabled television sets.