SeeSaw Getting Serious With A Massive Advertising Campaign
New Live internet tv website SeeSaw which immerseed last week is launching a £5 million TV advertising campaign. designed to make internet tv even more popular and drag viewers to its online streaming site.
SeeSaw is using advertising agency, Fallon who have produced three tormentor advertisments which will attemp to make SeeSaw a household name. The agency has previously worked for Sony and coffee berry maker Cadbury. The ads will first showing tonight on Channel 4 and will also be shown on Channel Five, ITV and many website destinations.
SeeSaw, which was created from technology created for the now dead programme Kanagaroo currently offers free tv streams from a catalogue of 3000 hours of BBC, Channel 4 and Channel Five tv on take content. The company are planning to charge for premium content when it also will add US show content.
When the paid content comes in, the advertising campaign will be ramped up to influence us all to part with our hard earned cash for virtual tv.
Maya Bhose, the head of pee-pee selling at SeeSaw commented:- “The start out present of the marketing activity will drive awareness of SeeSaw crosswise a broad audience of TV fans, through with(p) both broadcast and online. The brief to Fallon was to put to work to life the campaign strapline with a series of engaging executions, reinforcing the kinship between SeeSaw and eager TV. Our advertising strategy will spring up foster as we move towards the pay launch of the helper afterward in the year.”
After all the hoohay saying that the internet is killing tv, could it in fact be the opposite. Is the internet helping old school tv grow?
Viewing casts for TV outcomes have been growing. From the winter olympics to the Grammies and the highly bowl events have been attracting their biggest audiences figures for decades. And now television executives are begrudgingly thanking the Internet for its change in fortune.
A lot of it is thanks to social networking sites.The Nielsen Company reported that one in seven people who were watching the Super Bowl and the Olympics opening ceremony were surfing the internet while they watched. A quick post saying ‘Wow, look at that cool costume” or “You gotta see this” can literally bring thousands of visitors to a show due to the viral nature of these networks.
“People want to have something to share,” Alan Wurtzel, the head of research for NBC Universal, said from Vancouver. The Recording Academy, which presents the Grammys, mounted a digital campaign to promote the awards show this year, signing up Facebook fans and monitoring Grammy-related Twitter messages.
“increased role of social media is definitely get the ratings,” said Jon Gibs, a vice president at Nielsen. He said the Olympic data showing simultaneous TV-and-Web viewing signaled the growing grandness of interactivity to the television cognise.
TV companies are now working to incorporated the ‘web effect’ for more television shows. For the Olympics, NBC is promoting something named “You Be the recording label,” which lets viewers issue their own scads for figure skaters through a Web natural covering and compare their scores to other viewers. The network’s Web site also features a thingmabob that tracks Twitter tweets about the event.
So if your a fan of a failing show, get on Twitter and Facebook, tell the world how great it is, and you may, with your thousands of friends save the day and the show.